Is the Growth of Fintech Sustainable in a High-Interest Rate Environment?

The fintech industry has experienced explosive growth of late, boosted by the buoyant funding environment caused by low interest rates in 2020/2021. However, with interest rates now at a higher level, is the growth experienced by fintechs sustainable? Explosive Growth in Fintech: Fuelled by Low Interest Rates Different areas within fintech present varied outlooks on…

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lifetime

How to Calculate and Improve Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is a crucial metric for advertisers, providing insights into the long-term profitability of individual customers. Understanding and optimizing CLV can lead to more informed marketing decisions and higher returns on investment. In this article, we’ll explore the steps to calculate CLV and strategies to enhance it, specifically tailored for advertisers leveraging…

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