Despite the increased demand for electric vehicles (EVs), the global automotive industry is making huge waves and generating great revenue. In 2023, global car sales rebounded by +10% YoY (year over year), 88 million units. This number is bound to increase by (+2-3% YoY) in 2024, stabilizing the global auto sales growth. According to experts, there are five things that are necessary for any automotive business to boost in the market: innovation, performance, quality, reliability, and cost. One more thing that complements these five things is the use of professional automotive translation services. It is one of the main reasons behind the success of huge automotive business tycoons.
In this read, we are going to talk about how automotive translation pumps up automotive sales and allows automotive businesses to make their cars accessible to the target audience around the globe.
What is Automotive Translation
Automotive translation refers to the translation of automotive documents that make it easier for the multilingual and multicultural audience to understand the difficult automotive terminologies and all the relevant information. Considering the technical nature and complexity involved, professional automotive translation services are hired to translate all the essential marketing materials as well as websites and customer services of automotive companies for the sake of easy communication with global partners and customers.
Following are automotive documents that require translation:
- In-car software
- Marketing materials
- Advertisements
- Catalog translations
- Training materials
One of the reasons behind the rising demand for automotive translations is the role of motorsports engineering manufacturers who need technical translators to translate their content in the target language in order to sell their innovative automotive products. Also, the high inflation rate and high prices of raw materials affected the automotive industry back in 2023 but the surge in car demand increased the demand for technical automotive translations.
How is Translation Useful for Automotive Companies?
Automotive translations are responsible for breaking down language barriers and allowing businesses and customers to communicate in a better way. This is why automotive companies partner with the best translation services to eliminate language hurdles and conduct operations effectively.
Better Understanding of User Manuals and Safety Information
Automotive content consists of user manuals and safety information, which needs to be translated accurately. Mistranslations of that information can result in safety risks and product damage. User manuals consist of step-by-step information regarding cars which is necessary for the user to understand. The difference in steering wheel position, description of all the controls, and their operation are all mentioned in the user manuals. Moreover, information about oil and fuel capacity is also part of safety manuals. Such complex and important information requires flawless translation for easy understanding.
Multilingual Customer Services For Global Customer Satisfaction
Automotive translations aren’t just for documents and user manuals; rather they help automotive businesses provide customer services in the native language of their target audiences. It improves customer satisfaction and attracts potential buyers. Imagine your customer reaches out to you with a complaint but can’t explain the problem because of language barriers. This is why customer service also needs translation solutions.
In the long run, it enhances the image of automotive businesses and helps them secure a permanent and integral position in the global market.
Automotive Translation Increases Sales
Automotive translation solutions allow customers to understand all features of automotive products. With better understanding, potential customers turn into permanent customers which increases sales of an automotive company.
Thus, it can be said that automotive translations have a direct link with the global accessibility of cars. The more automotive content is present in the native language of consumers, the more they are attracted to automotive businesses.
Some Success Stories
Translation helps automotive companies gain international success. Here are some prime examples.
Toyota
A great example of how global trust and brand loyalty can be built through translation. Today, Toyota is a well-recognized name in the industry.
Hyundai
Hyundai is also a growing name in the automotive industry. The company also realized the need for translation services, which helped in its journey to success.
Volkswagen
Volkswagen requires no introduction at all. This giant gained massive success and translation of its campaign ‘Think Small’ is a huge example to see how translation can do wonders.
BMW
A German auto company that gained global success and became a reputed market leader. The company’s brand messages, marketing content, and customer support content is all available in different languages.
Honda
A known Japanese auto company has successfully become a global name, and it also greatly invested in translation services to capture global attention.
Hiring Professionals Makes Automotive Translation Easy
The use of industry-specific terminology makes the automotive content quite difficult to translate and no layman can get the job done. So for the translation of such technical content, hiring professionals is a wise step. This is where CCJK can help. Being a professional translation company, it offers the best automotive translation services in a broad range of languages. They have a vast network of specialized translators who take care of your project and provide accurate translations in your required languages at quite affordable rates.
Final Words!
To sum up, it is really automotive translation that connects automotive brands with their target audiences and allows them to attain global success. The technical translations of user manuals and safety documents further pique the interest of potential buyers and help increase global sales. Thus, for any automotive company aspiring to tap into new markets, seeking professional translation services is a must!
