With technological advancement, packaging trends have also changed over the years. Just a couple of decades ago, businesses used plain cardboard boxes to pack, store, and ship products. However, custom boxes have gained popularity in recent years as the retail industry continues to grow and expand. Let’s take a look at why these boxes have become popular so quickly.
How Custom Boxes Have Changed Trends In The Packaging Industry?
Custom boxes have become a popular packaging choice for several reasons. They are versatile, durable, convenient, and easy to pack/ship/store. These high-end cardboard boxes have become a valuable marketing tool. They are now an indispensable resource for the retail industry. Customized boxes boost recognition, ensure safe shipping, and give customers a memorable unboxing experience. And that’s not all!
Custom retail packaging boxes have completely revolutionized packaging trends. These boxes made it easier for brands to package, store, and ship products efficiently and cost-effectively.
Here are a few key benefits custom packaging boxes provide to businesses that use them.
- Unmatched Product Protection
Custom boxes made of high-quality cardboard provide unmatched product protection. These boxes make it easier for brands to safely ship their products and give customers an amazing unboxing experience.
- Endless Customization Options
Another fantastic feature that makes these boxes so popular is their versatility. They are easy to customize and can be made in different shapes, sizes, colors, and textures to suit various products.
- Branding For Maximum Impact
The best part of using custom cardboard boxes is that they can be branded from top to bottom. They are a powerful tool that helps brands maximize their publicity. Simply adding branding elements, such as brand name, logo, product information, tagline, and color gives them a unique look. It is an effective marketing strategy that allows brands to build recognition and boost customer loyalty.
- Cost-effective & Convenient
Apart from a few certain types, most cardboard shipping boxes are lightweight and easy to handle. Therefore, they are convenient for both brands and customers. Since such boxes can be shipped ready to use, they don’t require additional packing materials and thus reduce shipping costs.
- Sustainable Packaging Options
If you are a brand looking to expand your customer base and need sustainable packaging solutions, custom boxes are perfect for you. These boxes are versatile and can be made with eco-friendly materials, such as kraft and recyclable cardboard.
It is said that knowledge is power, and I couldn’t agree more. So, let’s find out what type of box would suit your particular product and brand voice. Here are a few different types of cardboard boxes and the products they complement well.
Types Of Custom Boxes In Retail Packaging
As mentioned earlier, custom cardboard boxes are quite versatile in terms of size, shape, material, printing, and products they can be used with. Most retail stores use the following boxes.
- Rigid Custom Boxes
Rigid custom boxes are sturdy and hold their shape. Unlike other types of custom packaging, they do not fold or collapse. These boxes are typically made using thick cardboard sheets. They are a popular choice for jewelry packaging, watches, perfumes, wines, and other expensive items.
- Two Piece Boxes
As the name suggests, two-piece boxes consist of two separate pieces—the lid and the box. However, these boxes have several types, including slipcase/sliding boxes, match-style boxes, shoulder/neck boxes, telescopic boxes, and more. Brands often use them to pack various products, such as apparel, jewelry, candles, shoes, bags, electronic gadgets, and more.
- Corrugated Boxes
Corrugated boxes usually consist of heavy-duty cardboard sheets of various strengths. They are perfect for shipping heavier, bulkier, or fragile items. These boxes provide unmatched protection. Also, they prevent damage from compression, moisture, and impact from jerks during transit. But, the best part is that you can easily customize them with labels, graphics, and other branding elements.
- Custom Boxes With Inserts
Custom boxes with inserts, cutouts, and trays are another popular type of packaging. Making boxes with these features gives your products a touch of luxury and reinforced protection. Moreover, they boost the visual appeal of products and offer customers an amazing unboxing experience.
Several types of custom retail packaging boxes exist in the market. However, the box that will fit your brand entirely depends on your budget and product requirements. Let’s look at how a brand can impress its customers with customized boxes.
Make A Statement With Custom Boxes!
Boosting brand image and revenue is just a game of making a lasting first impression. This is especially true for luxury items such as cosmetics, jewelry packaging, watches, fragrances, and so on. So, if you manage to impress the customer who sees or interacts with your product for the first time, they will come back for more.
Working with a professional packaging supplier can help you design custom boxes that elevate your brand to new heights of success. Consider the following points and impress your customers with your retail packaging boxes.
- Make sure to choose a packaging supplier that doesn’t compromise the quality of materials.
- Look for a packaging manufacturer that offers a variety of printing and finishing options.
- Prefer working with a supplier that has affordable and eco-friendly packaging solutions.
- Customize your boxes with your branding elements and create exclusive designs that stand out.
- Check out suppliers with low MOQs, shorter turnaround times, and free delivery service.
Final Thoughts!
Custom boxes play a crucial role in boosting a brand’s image and market value. They help customers identify your brand and foster brand loyalty. When made using high-quality and sustainable materials, these boxes can bring long-term success. So, work with a professional packaging solution to give your custom retail packaging boxes a premium look. This step will help you impress your customers and give them a social media-worthy unboxing experience.
