Cuba is often associated with vibrant Havana, beautiful beaches, and classic cars, but there’s so much more to discover off the beaten path. For travelers seeking authentic experiences away from the usual tourist spots, here are five hidden gems that showcase the country’s rich culture, unique landscapes, and warm-hearted people.
These destinations offer a peek into Cuba’s lesser-known history, nature, and local life, making them perfect for those wanting a deeper connection with this captivating island.
1. Baracoa – Cuba’s First City and Nature Haven
Baracoa, located in eastern Cuba, was the country’s first city, founded by Spanish explorers in 1511. Nestled between lush mountains and the Atlantic Ocean, this small town is rich in both history and natural beauty. The town itself is charming, with rustic buildings and an old-school vibe, but the real treasure lies in its surroundings. Visitors can hike up El Yunque, a flat-topped mountain that gives stunning views of the forest, rivers, and coastline. This region is home to the Alejandro de Humboldt National Park, a UNESCO World Heritage site and one of the most biodiverse places in the Caribbean.
One of Baracoa’s highlights is its unique cuisine, influenced by indigenous Taíno ingredients and African flavors. Don’t leave without trying bacán (a banana-leaf-wrapped dish made from plantains) or cucurucho, a dessert of coconut, sugar, and fruit. Because Baracoa is far from Cuba’s popular hubs, it’s often skipped on group tours in Cuba, making it the perfect spot for travelers seeking solitude and authenticity.
2. Las Terrazas – A Green Oasis and Eco-Village
Las Terrazas is a small, self-sustaining community located about an hour west of Havana in the Sierra del Rosario mountains. Originally a reforestation project, Las Terrazas has grown into a vibrant eco-village and a model for sustainable tourism. It’s a haven for nature lovers, with opportunities for birdwatching, hiking, and even zip-lining through the forest canopy. The village also hosts local artists and craftsmen, adding a cultural touch to this green oasis.
One of the unique attractions in Las Terrazas is the partially restored coffee plantation ruins from the 19th century, offering a glimpse into Cuba’s colonial history. For those wanting to slow down, the Río San Juan pools provide a perfect spot to relax and cool off in natural swimming holes. Staying at the eco-friendly Hotel Moka or a local guesthouse here is a peaceful alternative to bustling Havana, and it supports the local community’s environmental efforts.
3. Viñales Valley – Beyond the Tourist Trail
While Viñales Valley is mentioned in some guidebooks, many travelers only visit for a day trip, missing its full beauty. Known for its unique limestone hills called mogotes, this UNESCO World Heritage site is an agricultural heartland where you can find Cuba’s famous tobacco fields. What’s lesser-known is that Viñales is home to a network of caves, with Cueva del Indio and Santo Tomás Cave among the most impressive. The latter is one of the largest cave systems in Latin America, with underground rivers and vast chambers waiting to be explored.
Another hidden highlight in Viñales is La Cueva de los Cimarrones, a cave and cultural site where runaway slaves once took refuge. Today, visitors can learn about Cuba’s Afro-Cuban history, and on some evenings, the cave transforms into a lively venue for Afro-Cuban music and dance shows. Viñales also offers farm-to-table dining experiences, where you can taste locally grown produce and traditional Cuban dishes in a stunning rural setting.
4. Isla de la Juventud – The Mysterious Island of Youth
Off Cuba’s southern coast lies Isla de la Juventud, a large island with a fascinating history and a laid-back atmosphere that’s worlds apart from the mainland. It was here that José Martí, Cuba’s national hero, was exiled, and where Fidel Castro was imprisoned after the failed Moncada Barracks attack. Today, the island is an underrated destination for adventurers and history enthusiasts alike.
One of the island’s most captivating spots is Punta Francés, a beach on the island’s southwestern coast that offers pristine sand and clear waters, ideal for snorkeling and diving. The area is also part of the Punta Francés Marine National Park, a protected area home to colorful reefs and abundant marine life. Isla de la Juventud’s unique landscapes, including swamps and pine forests, make it an attractive destination for nature lovers looking to experience a different side of Cuba.
5. Remedios – The Festive, Untouched Colonial Town
Remedios, located in central Cuba, is a charming colonial town often overlooked in favor of larger cities like Trinidad or Cienfuegos. However, Remedios holds a unique place in Cuban culture, especially because of its Parrandas de Remedios, a lively festival held every December. The festival is famous for its elaborate light displays, fireworks, and traditional floats, attracting locals from all over the island. Outside the festival season, Remedios is a peaceful place with a beautiful town square, colorful colonial architecture, and friendly residents.
One of the must-visit spots in Remedios is the 16th-century Church of San Juan Bautista, famous for its intricately decorated altars and gold leaf details. The town’s relaxed vibe, combined with its preserved colonial charm, makes it ideal for travelers who want to experience Cuban culture without the crowds. Remedios is also a gateway to the beautiful beaches of Cayo Santa María, a short drive away.
Tips for Visiting Cuba’s Hidden Gems
Exploring Cuba’s hidden treasures can be a bit challenging but well worth the effort. Transportation outside of the major cities is limited, so renting a car or arranging private transport is often necessary. Spanish is widely spoken, and while many locals are patient with visitors, it’s helpful to know a few basic phrases. Lastly, if you’re considering group tours in Cuba, look for companies that include these off-the-beaten-path destinations in their itineraries or arrange for custom tours that align with your interests.
Whether you’re hiking mountains, diving into marine reserves, or enjoying quiet evenings in colonial towns, these hidden gems in Cuba promise an authentic, unforgettable journey into the heart of this extraordinary island. Embrace the adventure, and let Cuba surprise you!
