The beauty industry is probably one of the industries with the most variety. The place of hair in the beauty industry cannot be underestimated either. Within the last five years, the community of hair extensions has expanded and developed quite extensively.
In the past, the only way to purchase extensions was at the hair store in town. But times have changed. A smartphone or a computer can enable you to sell your extensions to anyone anywhere.
On the other hand, this aspect of global commerce enables sellers to sell their products anywhere and grow. Stylists promoting hair extensions work so hard to come up with new ways of selling them. Collaboration is the ultimate motto at the moment.
If you are thinking of partnering with others to sell hair extensions, then read on.
10 Fresh Approaches to Hair Extension Marketing
Partnering becomes the best route of hair-extension marketing. Here are 10 innovative collaboration ideas:
- Beauty Influencer Partnerships
Partner up with renowned beauty bloggers. They’ll demonstrate how to apply your extensions in the tutorial sessions, examine the hair extension packaging, and style it live on Instagram and YouTube. With a huge number of followers visualizing your product, this translates to more sales, more brand recognition, and a big market share in the beauty community.
- Salon Partnerships
Ensure your salon’s prosperity by teaming up with a local business. They are able to enjoy your hair extensions which are easily carried out, giving out their customers professional recommendations. As a symbol of trust for your branded products, you choose salons to promote the quality of your hair extension products.
- Fashion Shows and Runway Shows
Fashion Shows and runway events are always a hit. Working with other professionals such as the designers and the organizers will put your hair extensions in the spotlight Highlight your products on models, which will elicit interest among the audiences and influencers swayed by fashion. It’s an attractive way of calling customers’ attention and introduction of your brand to the world of fashion.
- Bridal and Wedding Planners
Interact with bridal and wedding planners. Let them buy hair extensions as part of the bridal package that they can use for the wedding day look. Working with planners, you can meet up with brides and their parties, offering your unique solution to the concept of the ideal wedding hairstyle. Dress every bride as if she is the most gorgeous woman on the planet!
- Online Marketplaces and E-commerce Platforms
Make partnerships with online marketplaces, and e-commerce sites.In competitive markets, custom hair extension boxes can help brands establish a strong brand presence and recognition through logos, colors, and unique graphics. You basically expand your reach and make it easy for consumers to see and buy your products with just a few clicks with the aid of these platforms as your partners.
- Celebrities and Celebrity Stylists
Get involved in producing celebrity fashion shows together with the celebrity stylists. Make your hair extensions be worn by the stars on the red-carpet, seen in shoots, and posted on social media. In addition to that, celebrity collaborations can get the attention of the mass and show the beauty of your brand which can tend to attract new customers who want to dress similarly to their favorite celebrities.
- Beauty Subscription Boxes
Join forces with an already-established beauty subscription box. Incorporate special offers and discounts on your hair extensions in monthly beauty packages and count on their loyal subscribers to find out about new products. You reach a more extensive number of beauty gurus who are constantly on the lookout for exciting new ideas and coveted items, by tying up with these services.
- Fashion Bloggers, Influencers, And Content Creators
Make money by working with fashion bloggers as well as content creators. Make it a point for them to showcase your hair extensions in their blog posts, fashion guides, and social media updates. As this generation is highly influenced by what their peers say and do so, an authentic recommendation from their followers will be catching their attention driving traffic to your brand and increasing sales among the fashion forward audiences.
- Collaborative Pop-up Shops
Give your pop-up retail business a face-lift. Join forces with other beauty brands to host events that provide customers with a special shopping experience through amazing, complementary products. The more you come together the more customer footfall is generated and products get cross-promoted to the fullest extent allowing all involved to fully take advantage of getting more exposure and sales opportunities.
- Charity and Cause-related Campaigns
Brands can promote the initiatives by joining forces with the organizers. Make collaborations with charities for the purpose of campaigns, which help to make a real difference. You create an impact on your community and beyond while engaging customers in meaningful ways by contributing a part of your sales or sponsoring events. Thus, you come to a win-win situation by improving both your sales and customers’ interests in sustainability issues.
Conclusion
Through the last lines, an acknowledgment of numerous platforms for collaboration leads to new prospects for the growth of sales and brand extension.
Whether partnering with influencers either salons or charities each time creates new ways to link with customers and help the company to expand. Through these collaborations, businesses exploit mixed audiences, make their own brand credible, and are positive contributors.
Based on this, the main point is to build mutually beneficial relationships and meet partners’ and customers’ expectations. So, celebrate collaboration as one of the essences of creation and resilience in this constantly changing hair extensions and aesthetic scene.